Job Description

Company Description

Track Digital is a Digital Marketing Company in Nashville, TN, that specializes in Paid Search and Social Media Marketing strategies for Service-Based businesses, such as Law Firms, Medical Clinics, Contractors, etc.

Role Description

This is a full-time, hybrid (1 day at home, 4 in-office) role for a Digital Marketing Manager (PPC) located in Nashville, TN, with some work from home flexibility. The PPC Manager will be responsible for overseeing all Google Ads and Microsoft (Bing) Advertising campaigns for our clients. You may also manage a small team of ad buyers to assist you with day-to-day tasks.

Responsibilities:

• Set up, manage and optimize numerous PPC campaigns on Google and Microsoft Ads for our clients.
• Set up conversion tracking using Google Tag Manager and/or Google Analytics.
• Perform keyword research, create ad copy, and conduct A/B testing as needed.
• Analyze performance data and adjust strategies to meet client goals
• Develop and manage budgets and bidding strategies
• Deliver insights through regular client reporting and check-ins
• Stay up to date with platform changes and industry trends
• Work in person with the Track Digital team at our Nashville office (West End Avenue)

What We’re Looking For:

• 3+ years of hands-on PPC experience (Google and Microsoft Ads) at an Agency or something similar
• Google Ads Certification preferred
• Strong analytical and problem-solving skills
• Proficiency in Google Ads, Google Analytics, Google Tag Manager and Microsoft (Bing) Ads
• Excellent written and verbal communication skills
• Must be based in or willing to relocate to  Nashville, TN

Bonus Points:

• Familiarity with tools like Google Tag Manager, Looker Studio, CallRail and other 3rd party tracking platforms
• Agency experience managing multiple clients at once
• Experience managing a team

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